1. Put Visual Content to Work on Product Pages

Effective visual content on product pages can improve the customer experience and increase conversion rates. High-quality videos and images that showcase products in various uses and settings help provide customers with a better understanding of the product.

Including multiple angles and zoom options allow for detailed inspections, while video demonstrations or 360-degree views bring products to life and offer a closer look akin to a physical store.

These enhancements help customers make more informed decisions that reduce hesitation and potentially increase the likelihood of purchase.

2. Create Standalone Galleries of Customer Content

Creating standalone galleries where customers can see user-generated content such as photos and videos of others enjoying their purchases adds a layer of social proof that can be more compelling than traditional marketing materials.

This not only promotes community among users but also acts as a powerful endorsement of the product’s value and versatility. Prospective buyers can visualise the product’s application in real-world settings, greatly influencing their buying decisions and enhancing the credibility of the brand.

3. Leverage Social Commerce

Social media platforms are crucial in the consumer decision-making process. Incorporating your eCommerce store with these platforms allows for the utilisation of shoppable posts and ads, which can convert users directly from a social media feed into a shopping cart.

This strategy capitalises on impulse buys and reduces the steps in the buying process to create a faster and smoother path to purchase and potentially reduce cart abandonment rates.

4. Add 3D Images Using Product Configurator for Customisation

Customisation is the key factor in customer satisfaction and loyalty. By adding a product configurator that uses 3D images, businesses can let customers personalise products to their liking, from changing colours and materials to selecting different styles.

This approach improves the user experience by engaging customers in the design process and helps in visualising the final product before purchase, thereby minimising dissatisfaction and returns.

5. Use Virtual Try-On

Virtual try-ons can transform the shopping experience for sectors like fashion and accessories. These solutions use smartphone technology to allow customers to see how items like glasses, jewellery, or clothing look on them.

This powerful tool helps mitigate doubts about fit and appearance, boosting consumer confidence in their purchasing decisions and decreasing return rates.

6. Add a Virtual Catalogue

Changing your static product catalogue into a dynamic, interactive virtual catalogue can recreate the tactile pleasure of flipping through a magazine with the convenience of online shopping.

These digital catalogues can be designed to include interactive elements like clickable products for additional information or visualisations of products in different environments. This helps draw customers deeper into the purchase funnel.

7. Use Augmented Reality in Visuals

Augmented Reality (AR) bridges the gap between online shopping and the tactile, immersive experience of a physical store. AR can allow customers to visualise products in their own living spaces, whether it’s furniture decor or wearable items.

AR can reduce the uncertainty that often accompanies online shopping by allowing customers to see how products fit and look in their actual intended environment, thereby improving customer satisfaction and reducing the likelihood of returns.