Traditional brands face several challenges in scaling their e-commerce businesses.
Offline sales contribute to 80-90% of overall business revenues, and aggressive promotions on e-commerce lead to backlash from channel partners. This leads brands to hold back investments from online channels.
Most brands rely on a single warehouse to service e-commerce orders. A single point of storage can lead to significant bottlenecks, delays, and increased shipping costs. Additionally, the risk of stockouts or excess inventory is heightened, impacting customer satisfaction and overall operational efficiency.
The high cost of shipping, coupled with long shipping timelines, can deter potential customers and impact overall customer satisfaction. Shipping goods over large distances can also lead to higher product damage.
As per Foreign Direct Investment (FDI) regulations, foreign brands operating in India cannot sell directly to consumers. This also extends to online stores.
Futuresoft’s innovative O2O eCommerce platform helps businesses overcome challenges and opens up new possibilities for growth and customer engagement, leading to increased revenue.
Removes Channel Conflicts
The O2O model engages channel partners meaningfully by increasing their earnings. Investments in marketing lead to higher sales for channel partners. This ensures that channel incentives are aligned towards higher sales for the brand.
By intelligently routing orders to local dealers and stores, FutureSoft's O2O platform slashes shipping times in half. This not only meets the growing demand for faster deliveries but also enhances the overall customer experience. Moreover, local shipping minimises the risk of damage.
The platform's optimization of the supply chain results in substantial cost savings. Businesses can redirect these funds towards further improving their e-commerce infrastructure or investing in other growth initiatives.
With the efficiencies gained from reduced shipping costs and enhanced customer satisfaction, brands can allocate resources towards strengthening their online presence. This could include optimizing websites, implementing advanced marketing strategies, or expanding product offerings.
By removing channel conflicts, optimizing shipping processes, and enhancing overall operational efficiency, FutureSoft's Omnichannel platform empowers brands to stay ahead of the curve. It's not just about meeting customer expectations; it is about exceeding them and building a brand that stands the test of time.
Your O2O eCommerce website is just a step away. Contact us now.
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